Greater Calgary Real Estate was modelled around the needs of realtors. It is realtor centric. Having spent over 20 years in real estate, and seeing many companies thrive and dive with all types of business models from well known franchise models to unknown names, we wanted to create a company that thrived on keeping fees low for realtors while creating a financially healthy company. And how did we do that?
Realtor Centric
Typical needs for realtors are conveyancing, finance, and broker questions.
But throughout the year topics about legal questions, regulatory input, client care, and negotiating advice come up. The help they receive from Greater Calgary Real Estate comes any morning to any night and they know someone is there for them.
Our Realtors know the advice they receive comes from over two decades of experience dealing with RECA investigations, CREB complaints, Broker to Broker resolutions, client issues and legal matters. As a realtor, you just never know if it could be you. It can cause health problems, sleeping issues and depression. Our Realtors receive high quality representation with a proven 100% track record.
Business Model
We have changed our business model a few times since our start. But in 2010 after changing our successful printed real estate magazine advertising, we decided we wanted to start a business that could thrive and be financially stable, even if it was only myself and my husband. This was a very important turn for us. Print media changed and this had been our success since the 90’s.
So what were we looking for? After many discussions, and soul searching, we realized we didn’t want to have a company that only thrived with top producers. We wanted to make sure our company thrived from as little as two to the sky’s the limit.
We noticed that most companies were competing against each other, all had the same type of commission splits/office fees. All advertising how successful they would make you. But we know what it takes to be successful, and that’s you!
We noticed there were companies that charged nothing! But having a finance background, we knew that was not a good plan! Need I explain the problem with that?
We didn’t want to be one of those brokerage that failed financially, that would be devastating to my financially educated husband.
So…..
We decided to keep our fees low, offer online virtual systems, intranet library with training, company documents, branded designs, online feature sheets, presentations, goal setting, and training and learning company sales meetings and advances. All while keeping in mind, our aim was to keep more in the pockets of our realtors.
And that we accomplished. Although we have two professional programs and a training program, we have been able to keep the fees low and be very financially stable and responsible and we are entering our 14th year successfully operating Greater Calgary Real Estate.
Technology
Our company works with online systems organizing your whole office and ours. Our file reviews go through 3 checks which are part of the system that helps keep our agents out of trouble throughout their career and aids in their knowledge of contract and quality real estate. The system hosts per deal checklists, auto notifications of conditions and essential dates, tasks, notes, accounting, statements and more.
